InnovateLTC is excited to announce a strategic partnership to fund 10 companies, utilizing multiple test-track, rapid consumer feedback channels for products, services and technologies in the 50+ market. InnovateLTC’s Beyond Beta program provides emerging companies unparalleled access to test tracks in a multitude of organizations serving the 50+ market. This will allow emerging companies to better understand their target market by connecting with consumers and gaining valuable, rapid feedback. This is not a class or cohort but rather an immersion to provide real-world value and tailored programming to your team.
This challenge is open to talented companies that have potential to impact the LTC industry. Companies will benefit from a paid market validation test-track, industry coaches and an accelerated distribution pathway plan for commercial success. We will provide your team with a score card even if you do not make it through all phases of the program. We know the feedback is important.
Background & Benefits
This program represents phase two of a primary partnership between InnovateLTC and Signature HealthCARE, which operates 110+ skilled nursing facilities, rehabilitation, non-medical home health, memory care and transition care practices in eight states. The partnership will enable:
1. As many as 10 Companies to secure up to $100,000 of revenue and services over the next 8 months
2. Paid test-track periods with their primary market for rapid consumer feedback
3. Tailored coaching and feedback from providers and consumer groups per immersion
4. Immersion into the 50+ market sector(s) and access to academic research, and validation studies
5. Introductions to provider partners of InnovateLTC
6. Distribution pathway plan
- Cognitive & Physical Therapy
- Environmental Design
- Medication Management
- Care Navigation
- Social Engagement
- Thriving in Place
- Service Delivery Models
- Monitors & Wearable’s
- Specialty Care Products (Dementia, COPD, Diabetes, etc.)
- Skilled Nursing
- Home Health
- Memory Care
- Non-Medical Home Health
- Assisted Living
- Thriving-in-place (in home)
How it works
Phase 1 – Hurry and Apply
Submit an application for your emerging company online – Deadline April 18th– *Please note the program will begin before the deadline* This is a tailored immersion program (not a ‘class’ style) aimed at securing a paid pilot and industry coach. Applicants will be accepted based on their application score, matching ability with a provider test-track and insights from our sponsored members.
Phase 2 – Personal Interview and Scorecard
Interview with the InnovateLTC team to discuss process and discover the best consumer test-track options. This is not a “pitch” but an interview to discuss your company’s product, service or technology, primary market objectives, and economic model(s).
Phase 3 – Plan and Launch
Acceptance into the Beyond Beta program. During this phase, we will pair your company’s pilot population, objectives, and solution with the appropriate provider partner.
InnovateLTC works with the top providers to introduce emerging companies, solve pain points, and partner with health care organizations, universities, and corporations to discover how we can improve the 50+ customer experience together.
Applications open February 17th!